Depth or Breadth?

Every crowd starts with one person.

Seth Godin has a great post about audience-building, but I think there’s another step. Seth says you can focus on the person you attract and try to hold their attention, or keep casting about for new attention, and both work.

I think he’s right, but I’d add this: if you (as busker) focus on that one person, someone else will be curious about why they’ve stopped, and they’ll stop. It’s easier to spot two stopped people than one, so more people will be curious.

So although I thought it was corny at the time, I guess maybe there’s some truth to the old Faberge Organics commercial:



Side note, in the Everything Old is New Again category: Check out that decades-old use of “organic” as a product label!

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Posted on May 23, 2011, in Communication and tagged , , . Bookmark the permalink. Leave a comment.

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