Summer Reading (Social Media Marketing Edition)
Posted by Kathy Lisiewicz
The Washington Post usually has a great list of books in a variety of genres. I’m not going to try to match that (although I’m really looking forward to the new Louis Bayard novel), but I do want to share some recent titles that I’ve found valuable. Each is by a thought leader in social media and marketing, and all of them are easy to read.
Content Rules by Ann Handley and C.C. Chapman
As you might guess from the title, this book focuses on the importance of content. I think we can all agree that content is essential–without it, you’re literally talking about nothing. Handley and Chapman provide a valuable look at how to produce substantive content for a variety of platforms, from Twitter to podcasts and white papers. (Ann Handley: @marketingprofs; C.C. Chapman: @cc_chapman)
Engage by Brian Solis
There are two editions, so be sure you buy the new one. I have each, because I bought the first just before the second came out. Solis does a great job of explaining why transparency and trust are vital to the new marketing world, and provides valuable case studies about customer engagement. (@briansolis)
UnMarketing by Scott Stratten
Great book. Stratten just might rule the Twitterverse, and here he provides insight into how every point of contact is important. I’ve long said that the saying ought to be “You only get one chance to make a last impression,” and I’m pretty sure Stratten would agree with that. His book really demonstrates why seemingly inconsequential encounters make a difference, and why “business as usual” just may lose customers. (@unmarketing)
Social Media ROI by Olivier Blanchard
I’m in awe of this book. Blanchard doesn’t just focus on ROI, although wow, will you learn about that. He also provides a social media primer that is a great reference for newcomers and a refresher for those of us with experience. Suggestions on how to develop social media training for your organization, how to persuade reluctant managers to buy in, and more–this book has a wealth of information. Buy it! (@thebrandbuilder)
Posted on June 24, 2011, in Communication, Marketing, Social Media and tagged Ann Handley, books, Brian Solis, C.C. Chapman, Content Rules, Engage, Louis Bayard, marketing, Olivier Blanchard, Scott Stratten, social media, Social Media ROI, UnMarketing. Bookmark the permalink. 1 Comment.