3 Useful Social Media Marketing Links
Posted by Kathy Lisiewicz
I’ve recently come across a few articles and posts that I think address some important concepts–some that you probably know, but may not always think about extensively because they’re so familiar, and some that you may not have considered. Take a look:
1) Quit Trying to Sell Me Stuff! 10 Tips to Provide More Value
Pam Moore has a post about focusing on providing value. Right now I’m particularly interested in numbers 1-3, which I think can be summed up as “What have you done for me lately?” You can’t just ask your customers to buy from you. You might as well say, “Give me money.” As a customer, I’m going to want to know why. That means you have to know why, and to know why, you have to know me. And then you have to give me something that I want. Because if your product or service isn’t going to improve my situation, why would I give you money for it?
2) Stop being the “social media helpdesk” and cross-train your company to be social
Some organizations want everyone to be involved in social media. Some want no one to be involved. I think the real answer is in the middle: Employees who are interested in being part of your social media strategy should be involved (and that includes people who interact with the public, from sales to customer service and beyond). People who aren’t interested, shouldn’t. Encourage it, but don’t force it.
3) 5 Big Mistakes to Avoid in Your QR Code Marketing Campaign
I’ll bet a lot of people never even think about number 4.