Personal Brand: You Tell Me

Jim De Piante of the Voices on Project Management blog has a post on managing your personal brand.

Here’s the thing about branding: at its heart, your brand is how people perceive you. It’s not what you say you are, but what they say you are. So how you see yourself (or how you want to see yourself) is not necessarily the same as how others see you.

What do I see as key elements of my personal brand? Here’s a start:

1) I’ll get the job done. You have a problem, and I’ll help you solve it. You won’t have to worry about progress, because I’ll be on top of it, and I’ll let you know how things stand.

2) I’m great at asking for help when I need it. I don’t need (or want) handholding, but I know when I need support–and I’ll ask for it when I do. Your project is not going to take a nosedive because of my pride.

3) I pay attention to goals. A former boss told me that she could always count on me to know when something was good enough. She didn’t mean that I settled for adequacy; she meant that I knew what it took to complete the project and meet or exceed standards, and when a particular flourish might be cool–but would be too expensive, or too time-consuming, or inconsistent with the larger effort.

But that’s how I see myself, and that’s only part of the story. At least as important is this: How do you see me?

Advertisements

Posted on August 23, 2011, in Communication, Marketing, Social Media, Work and Life and tagged , , , , . Bookmark the permalink. 2 Comments.

  1. This is a whole side of you that I didn’t know about. I’m eager to learn more.

Tell me what you think!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: