Are You as Real as Vin Diesel?

Yes, I’m a Vin Diesel fan. Does it mean I love all of his movies? Of course not–I haven’t even seen all of them. Does it mean every one of his roles resonates with me? No, but I can’t say that about any actor (not even you, Daniel Day-Lewis). But for those of you dismissing Diesel based on “The Pacifier” and your dislike of movies about reckless driving, I say this: Have you seen “Find Me Guilty”? No? Well, then, go rent “Find Me Guilty.” Sidney Lumet was onto something: the man’s got range.

Plus he’s been working for years to make a movie about Hannibal of Carthage. As a history geek myself, I can tell you that you have to have paid attention to remember Hannibal of Carthage. I’m not sure why there haven’t already been movies made about him–he took on the Roman Republic. With elephants. But there haven’t been movies made. He’s obscure enough that most people have never heard of him. The fact that Vin Diesel is so committed to this idea tells me that Vin Diesel is interested in things, and that makes him interesting.

But what’s also interesting is the way he uses social media.

A couple of years ago, I became one of the 27 million fans of his Facebook page. And what’s clear about his page is this: The person posting on it? Is actually Vin Diesel. That’s not a publicist or an assistant.

He posts photos from the sets and from his travels. He shares memories from his childhood. He puts up photos and art created about him by his fans. And he clearly values those fans and their support. In Likeable Social Media, Dave Kerpen (CEO of Likeable Media) writes:

Why is Vin so popular on Facebook? In a word, it’s his authenticity. . . . Vin is real with people.

When it comes to public figures, we spend a lot of time waiting for the other shoe to drop. Someone’s always lying to us. So if you think about it, there’s something nice about the fact that Vin Diesel does his own Facebook stunts.


Posted on August 31, 2011, in Social Media and tagged , , , , , . Bookmark the permalink. Leave a comment.

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