Great use of Twitter in your ads! I like the inclusion of tweets regarding how people have used their rewards. (They’re real, right?)
Loser: General Electric
Christy’s mom is “weird,” says Christy, a perky, soccer-playing 9-year-old. “Christy’s mom deserves a cancer treatment that’s as unique as she is,” says GE. Takeaway: Christy’s mom has cancer. Don’t tell Christy. Seriously, GE?
What advertising winners and losers have you seen lately?