Qwikster, We Hardly Knew Ye

Saturday Night Live now seems oddly prescient, if you ignore the details:

Dear Katharine,

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.

Respectfully,

The Netflix Team

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Posted on October 10, 2011, in Communication, Marketing and tagged , , . Bookmark the permalink. 3 Comments.

  1. I happened to watch SNL this week and the multiple spellings of Qwikster cracked me up. Possibly because it was so late, but still. And that sketch was also the first thing I thought of when I read the Netflix news yesterday. The company literally can do no right anymore. They’d be better off starting again and picking an entirely new name that people don’t hate as much – like Enron, maybe.

    • Seriously, at this point they could say, “We’re giving away DVDs in cases made of gold, and you can keep the cases,” and people would say, “They’re just trying to make up for Qwikster and increased fees.” Of course, those people would still keep the cases.

  1. Pingback: Redbox: How to Communicate With Customers « Kathy Lisiewicz

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