Redbox: How to Communicate With Customers
So it’s nice to see that another company either learned from that, or just knew all along how to do it better. A colleague forwarded the following e-mail that he got regarding price changes at Redbox. Take a look at how they explain why this is necessary.
New Daily DVD Rental Price
Redbox is making an announcement about its prices today, and we want to make sure that you hear it from us first.
Starting on Monday, October 31, the daily rental charge for DVDs will change to $1.20 a day.* The price change is due to rising operating expenses, including new increases in debit card fees. Daily rental charges for Blu-ray™ Discs and video games won’t change.** Additional-day charges for DVDs rented before 10/31 won’t be affected, either.
In order to make the transition easier, Redbox will discount the first day of all online DVD rentals to $1.00 from 10/31 through 11/30. Additional rental days will be $1.20.***
If you have any questions, please visit redbox.com/pricechange. There, we’ve provided additional information.
This marks our first price change in more than eight years as we work hard to keep prices low for our customers.
See, Reed Hastings? That isn’t so hard, is it?