Old Time Rock and . . . No

I haven’t been able to turn up video online, so you’ll have to take my word for it: if you don’t believe that cleaning your floors can transform your life, then evidently you have not purchased the Shark floor steamer that can not only inspire an actress in a commercial to dance while scrubbing, but also turns her world from drab to Technicolor, sort of like she’s doing housework in Pleasantville.

I don’t know any woman who really gets that excited about cleaning. Is it stereotypical? Ask yourself this: is it likely that anyone in the process seriously considered casting a man?

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Posted on November 8, 2011, in Marketing and tagged , , , . Bookmark the permalink. Leave a comment.

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