Advertising: Another All-Loser Edition

I’m doing a little post-Thanksgiving-catching-up on things in the DVR, so I’m not sure exactly when these ads aired–let’s call it last Saturday. And I can’t decide what’s stupider: Cottonelle’s “Respect the Roll” campaign with its emphasis on something that is clearly a contrived way to increase revenue, rather than something that actually solves customer problems more effectively than alternatives . . . or the idea that Jennifer Lopez routinely drives a Fiat through The Bronx (although it’s actually Los Angeles, so I guess I can believe that JLo is driving through L.A. and pretending it’s The Bronx.)

Seriously, this one is tough.

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Posted on November 26, 2011, in Marketing and tagged , , , , , . Bookmark the permalink. 2 Comments.

  1. Can I break the tie by voting for the NEW J-Lo/Fiat ad that pitches the Gucci-edition Fiat? The one you posted here is bad enough; the Gucci Fiat ad nearly made me puke. http://www.youtube.com/watch?v=1YtlsUbapmc

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