Is Your Brand Worth What You Think It Is?

If you’re an international celebrity, and your “fragrances” are sold at drugstores–not small boutiques, or Sephora, or department stores–maybe you need to be asking yourself if you really want to put your name on that product–no matter how pretty the bottle may be.


I’m looking at you, Britney Spears.

Photo by Waleska Ruiz, via Flickr.


Posted on December 15, 2011, in Marketing. Bookmark the permalink. Leave a comment.

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