Posted by Kathy Lisiewicz
What’s the point in having a brand if you’re just going to cover it up with someone else’s?
Posted on January 17, 2012, in Marketing and tagged branding, Commuter Express, E!, The Soup. Bookmark the permalink. 3 Comments.
I think it is a reflection of the desperation that some transit agencies feel in augmenting operating budgets.
Oh, I get that–but there has to be a way to make room for co-branding without obliterating your own. Bus ads aren’t at all new!
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