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Target Market?

Life Alert, why are you advertising on Sprout?

I’m sure you have a reason. Like, people with kids also are likely to have parents (or older relatives), and some of those parents (or older relatives) are your main audience.

But it still seems like a stretch. And for some of those viewers, potentially a confusing and even traumatic one.

As for you, LifeLock, I have no idea what you’re thinking here.

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